We're committed to helping you find the right wine for every occasion, every time.
Who are we?
Private Cellar is a free-membership wine club that offers a wide range of wines to Australia’s discerning winelovers: our range includes exciting new releases and many your favourites from Australia’s best-known wine producers. Private Cellar also stock many boutique-label wines that aren’t available anywhere else in Australia, making it easier for you to start a diverse, unique wine collection that really stands out from the crowd. Private Cellar is brought to you by Australia’s largest wine club network, Cellarmaster Wines Pty Limited. Read more about our Member Benefits. What can we do for you?
Our team of Wine Advisors is on hand 8am-9pm weekdays and 8am-8pm weekends (EST) to provide valuable wine advice and recommendations based on your tastes and preferences. We also have our website allowing secure shopping 24/7, personalised wine recommendations, exclusive products and prices, wine education and more.
What kind of wines will I find at Private Cellar
You’ll find wines from all of Australia’s major, premium wine regions including Barossa Valley, McLaren Vale, Hunter Valley, Clare Valley, Coonawarra, Tasmania, Western Australia and more. You’ll also find an enticing selection of classic wines from around the world. Many of the biggest wine producers are represented, as well as those from boutique, artisan producers that aren’t available anywhere else in the country (not even at the winery Cellar Doors).
How much do I have to buy to be a member?
You automatically become a member after your first purchase.
There are no commitments to continue to buy from Private Cellar – the choice is always yours, and we never send unsolicited wine deliveries. Just like any wine store, you can choose what you want to buy, when you want to buy it. The only difference is that you’ll buy wine by the case rather than by the bottle. And that’s where you save. Because the wine is sent directly to you without going through a retail store, you get better value. Private Cellar offers individual cases of each wine as well as a wide range of convenient, mixed cases to give you even greater variety.
100% Guarantee – on EVERY Bottle
All wines sold by Private Cellar are covered by a 100% customer-satisfaction guarantee. If you’re unhappy with a bottle for any reason, you get your money back. This gives you total peace-of-mind wine buying ensuring that you’ll never be out of pocket for wine you don’t enjoy.
ADMA compliantPrivate Cellar is a member of the Australian Direct Marketing Association (ADMA). ADMA is Australia's principal body for information based marketing. As such we are bound by the ADMA code of practice.
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